Lesson 1: Make it easy for customers to do business with you. Be Accessible.
The following picture was taken on Wednesday Dec 9, 2009 on my way to the Atlantic City Convention Center, which hosted the Triple Play Realtor Convention. If you look closely at the sign, the tag line reads, “always turned on.” This picture signifies the way in which consumers expect to receive customer service. Buyers and sellers expect us, Realtors, to be accessible, which in one reason to get comfortable with technology. There are many good software applications or on-line systems that aid in one’s ability to follow-up and service clients. Be accessible even when you’re not by using auto-responders, text messages, blackberry or smart phone and PDA devices, among other systems. Outsource time consuming administrative tasks whenever possible and hire someone to assist you on maintaining your on-line presence (family members or your tech savvy spouse might qualify for the job).
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